Designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture, the Black Unity Sport Band is inspired by the colours of the Pan-African flag and pays homage to the rich tradition and craft of quilt-making. Three individual pieces of coloured fluoroelastomer are assembled by hand and compression-moulded as one. Complemented by the dynamic Unity watch face, which displays an ever-changing pattern of irregular shapes as Apple Watch moves, these colours are brought together in a unique tapestry. The innovative pin-and-tuck closure is laser-etched with “Truth. Power. Solidarity.”Apple supports these organisations dedicated to advancing racial equity and justice:Black Lives Matter Support Fund via the Tides FoundationThe Black Lives Matter movement fuels campaigns for justice, combats and counters acts of violence, and creates space for Black imagination and innovation.European Network Against RacismENAR, a pan-European anti-racism network, is the voice of the anti-racist movement in Europe.International Institute on Race, Equality and Human RightsThe institute works to protect the human rights of marginalised and vulnerable people who suffer from discrimination.Leadership Conference Education FundThe Leadership Conference Education Fund promotes and protects civil and human rights and builds public education campaigns that empower and mobilise advocates around the United States.NAACP Legal Defense and Educational Fund, Inc. (LDF)LDF seeks structural changes to expand democracy, eliminate disparities and achieve racial justice to fulfil the promise of equality for all Americans.Souls Grown DeepThe partnership is dedicated to promoting the work of African American artists and supporting their communities by fostering economic empowerment, racial and social justice, and educational advancement.This is only a small part of Apple’s initiative to challenge systemic barriers that exist for communities of colour, and particularly the Black community.

Designed by Apple to complement iPhone 15 Plus, the Silicone Case with MagSafe is a delightful way to protect your iPhone.The silky, soft-touch finish of the silicone exterior feels great in your hand. And on the inside, there’s a soft microfiber lining for even more protection.With built-in magnets that align perfectly with iPhone 15 Plus, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops.

Thin, light and easy to grip — this Apple-designed case shows off the brilliant coloured finish of iPhone 15 Plus while providing extra protection.Crafted with a blend of optically clear polycarbonate and flexible materials, the case fits right over the buttons for easy use. On the surface, a scratch-resistant coating has been applied to both the interior and exterior. And all materials and coatings are optimised to prevent yellowing over time.With built-in magnets that align perfectly with iPhone 15 Plus, this case offers a magical attach experience and faster wireless charging, every time. When it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger.Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The smooth, dense material drapes elegantly across your wrist and feels comfortable next to your skin. An innovative pin-and-tuck closure ensures a clean fit.

The rugged Alpine Loop is made from two textile layers woven together into one continuous piece without stitching. High-strength yarns reinforce the top loops, and the corrosion-resistant titanium G-hook slides easily into the loops for secure fit.This band is carbon neutral. The Alpine Loop contains 43% recycled content by weight, 100% of manufacturing electricity is covered by clean energy, and 50% or more of all carbon neutral Apple Watch products are shipped without airplanes.